1. In your link I see that you identified some segments of your market, such as traditionalists, modernists and fashion-oriented consumers. What strategies would you use to attract them and the customers who never tried this before?
To attract the customers, I will make an account on social media platform where I will post my work like traditional and modern designs and that’s how I will show my work and attract people customers to try something new.
2. Have you considered expanding your target market to include tourists, event planners or salon who might need these services?
Yes, absolutely this service is available for everybody even if they are local or tourist. In these terms of event planners, I would love to work with them if they want to add this in their events and it will also be a great opportunity for me to expand my business and people will also learn about this service being provided in their city.
3. Are you aware of competitors in the area and what make your design unique form others?
For the competitors, as much as I get to learn about, we do have some tattoo artist in terrace but not the Heena designer or if I do have any competitor, I would stand out by serving good quality in less price so that’s which will make me different than others.
4. Will you provide any offers and loyalty discounts to encourage repeat customers?
I didn’t think about the loyalty discounts and offers yet, but I would like to add that with the growth of my company.
5. How did you identify which styles are most in demand by your customers and how would you incorporate their preferences into your services?
To understand customer preferences, observe social media trends, ask for feedback, and analyze bookings. Offer different designs like Arabic, floral, or geometric. Personalize services by letting clients share ideas. Stay updated with seasonal trends and festivals and offer packages or discounts for repeat customers to keep them engaged.
6. Regarding packages for lower-priced events: How will you structure these packages?
Regarding packages for events, I will structure these packages according to the number of people in the events like for group of 20 people and the time it takes like I can offer discounts that I will charge only for 18 and give free services to 2 of them that’s how I will structure it.
7. What platforms or media would you consider most effective in attracting your target audience and why?
I think that all platforms and media are important, but I would consider Instagram and facebook are the most effective in attracting the target audience because nowadays people give more preference to the online platforms, and these are the easy way to attract customers through your work.
8. You mention in your promotion that you will also use customer recommendation: Do you have any incentives to encourage existing customers to bring in new customers
As I mention in my promotion that I will use customer recommendation so the incentives I have to encourage existing customers will be that if existing customer bring in new customer then that existing customer will get 30% off on his service.
9.Do you take deposits for bookings to reduce no-shows or last-minute cancellations?
No, I will not take any deposits for bookings to reduce no- shows or last-minute cancellations. The reason behind it is that because this service will not cost me anything if somebody don’t show up or cancel
10.What happens if a customer has an allergic reaction or is unhappy with the results, how do you handle that?
In terms of allergy, I will previously explain the ingredients of the Heena to the customers so that they this will be precocious. If any client will be unhappy from the results so I can return the money or offer to do with the designs, they will prefer.
11.How do you promote your business beyond Instagram and word of mouth, any paid ads or collaborations?
For the promotion of my business beyond Instagram and word of mouth like paid advertisements and templates. I can also collaborate with the salons like Sonu hair salon so that they can refer me if any of their clients need this service.
12.Do you offer group rates or special event packages, like for weddings or parties?
Yes, I offer group rates like for wedding and parties like $450 for group of 15 people.
13.Do you create custom designs if I request something specific?
Yes, I can create any custom designs according to the request of the customers.
14.Are your henna products natural and safe for sensitive skin?
Yes, all the henna products used in Heena are natural and safe for sensitive skin. The products used will be Heena powder, water or lemon juice, essential oils and sugar
15.How long will the henna last, and do you provide aftercare instructions?
The henna can last only 6-7 days, and I will provide aftercare instructions like leave the paste for around 4-24 hours and avoid water as much as u can, use lemon and sugar solution
16. Do you have any reviews or testimonials from past customers?
I don’t have nay reviews or testimonials from past customers right now, but I do get good feedback from some of my friends.
17. How will you handle higher demand during festivals or busy times?
To handle the higher demand during festivals or busy times I can get help from one of my friends who can help me to get through the busy season and I can pay her the amount according to the customers she will serve, and I can also hire her when I want to expand this business.
18. What’s the plan to keep customers coming back?
The plan to keep customers coming back is providing excellent services, social media preference, keep clients informed about new discounts or offers like 10% discounts for repeat customers, and free service for customers who bring a new customer.
19. Are you planning to get funding or loans to expand, or will you do it on your own?
No, I am not planning to get funding and loans to expand because I want to handle it as a side business and If I ever want to expand it I would like to do it on my own.
20. If I don’t like my design, do you offer a money-back guarantee?
Yes, If you don’t like our designs and work then we can offer a money back guarantee.