Sales and Marketing Plan
Market Segmentation
- Behavioural: This is a service for those who are interested in Heena and want something like a temporary tattoo for any occassions, some of them who likes to have it on festival or on any cultural celebrations. First time users who wants to try different things.
- Demographic:
- Ladies from all age
- Mens also who are interested
- Low to middle income
- High income individuals who are willing to pay premium amount for customized or high end heena.
- Geographic:
- Terrace
- Prince Rupert
- Kitimat
- Thornhill
- Psychographic:
- Traditionalist
- Modernist
- Trend setter or adventures
- Fashion oriented consumers
- Health and wellness oriented
4 P’s of Market
1.Product: It’s a service provided to all ladies and mens who are interested for heena designs.This service includes traditional designs, custom designs or modern and minimalistic designs. We will also provide party or special event packages for big parties with discounted price.
2.Price:Price will differentiate according to service
One Half hand: $15,
One Full hand: $20
For both full hand: $40
3.Place: Terrace, Thornhill, Prince Rupert,Kitimat
4.Promotion:We will use social media advertising for the promotion. We will also promote our business through the newspapers and also request our customers to recommend others and share their experience on social media.